Stages 1-2 (pre-seed and seed through Series A)
Make the founder the face of PR
A founder at S1 or S2 planning launch coverage must decide whether to lead with the company or a personal point of view because journalists prefer a person.
Options
Company-focused messaging
Founder-led narrative with a weekly posting cadence
Buy a large generic media list
What mattered
- Narrative assembly takes about six months; pitching takes four to six weeks
- Journalists prefer a person with a point of view
- Five or six relevant reporters beat hundreds of contacts
What was done
The sessions concluded founders should start the narrative six months out, pitch outlets four to six weeks before launch, and match each outlet to a business goal.
ClaimStart the founder narrative six months before launch and pitch five or six relevant reporters, not hundreds.
FAQ
- Which stage does this apply to?
- Stages 1-2 (pre-seed and seed through Series A).
- Where does this come from?
- Synthesized from FounderNexus founder sessions, with speakers abstracted.
FounderNexus convenes stage-matched founder groups around decisions like this one.