Go-to-market · 2026-10-26

Strategic partnerships and IP: what to settle before you sign

Before you sign with a big partner: name the deal, give new IP one owner, strike the NDA residuals clause, and keep a sale open: limit exclusivity and ROFRs.

A large company wants to "partner." Before you trade paper, write down what the relationship is: customer, design partner, licensee, investor, or joint venture. List the IP you own and the IP you license. Agree in writing who owns new work and improvements, and prefer one owner with a license to the other over joint ownership. Under US patent law, each joint owner can make, use, and sell the invention without the other's consent and without sharing the money (35 U.S.C. § 262). Share technical detail in stages, and strike a residuals clause from the NDA. Keep a future sale open: no right of first refusal on an acquisition, exclusivity scoped by field and time, and no change-of-control consent. Expect the deal to disappoint. In BCG's 2019 survey, 55% of startups and 45% of corporates were dissatisfied with their partnerships.

This page covers the paper for a development, distribution, or co-selling deal with a larger company. If the partner is buying the product, the order form is on how to negotiate your first customer contract. If they want to test it first, use how to convert a pilot to a paid contract.

Name the relationship first

RelationshipWhat they getUsual paperWatch for
CustomerUse of the product for a feeOrder form and MSAOwnership of customer-specific work and feedback
Design partnerEarly access and influence on the roadmapDesign partner or pilot agreementRights to features they asked for
LicenseeDefined rights to your technology, by field, term, and territoryLicense agreementExclusivity, sublicensing, and improvements
InvestorEquity and the rights in the financing documentsTerm sheet and financing documentsA right of first refusal on a sale, information rights used commercially
Joint ventureShared governance of a new businessJV or joint development agreementOwnership of everything the venture builds

Write down what each side contributes, pays, receives, and decides. If the partner wants rights from two rows, negotiate each on its own paper. A strategic investor asking for a commercial license in the term sheet is two deals.

BCG's 2017 survey of more than 400 deep-tech startups found 95% wanted long-term corporate partnerships and 57% had one. Among the obstacles it listed: a relationship neither side defined at the start.

Separate ownership from permission to use

Start with an inventory. List what you created, what employees and contractors created, and what you license from others. Mayer Brown warns that "work made for hire" does not reach patents, and does not reach most work by contractors. A copyright transfer is valid only in a signed writing (17 U.S.C. § 204). Mayer Brown recommends present-tense "hereby assigns" over "shall assign" in every assignment.

Then allocate the new work. Venable's guide to joint development agreements splits IP into background (what each party brings) and foreground (what the project creates). Each party keeps its background IP. Foreground gets an owner on purpose instead of by legal default.

Who owns new workWhen it fitsWhat you give up
You own it; partner gets a license in its fieldThe work extends your core productSome revenue or exclusivity in the partner's field
Partner owns it; you get a license backThe work is custom to the partner's productControl over improvements to that piece
Split by field of useYou and the partner sell in different marketsRoom to expand into the partner's field
Joint ownershipRarely the best answerControl: each US patent co-owner can use and license non-exclusively without your consent

Skadden's 2026 guidance on joint development agreements makes the same point: a clause that says jointly developed IP is jointly owned is often not enough. You still need terms for revenue splits, enforcement against infringers, and use during and after the relationship. Keep invention records as the work happens, since you will need them to show who created what.

Write improvements separately. Improvements to your background IP stay yours. Improvements to foreground IP follow the foreground owner. Decide which licenses survive if the deal ends.

Share in stages

StageWhat to shareWhat to hold
First meetingsProblem, customer outcome, product demoArchitecture, data sources, roadmap dates
Evaluation under NDAResults, integration needs, security answersSource code, model weights, pricing to other customers
Signed development dealWhat the scope of work needs, to named peopleAnything outside the scope
Acquisition diligenceData room access by role, loggedCrown-jewel detail until late in the process

Read the NDA for three clauses. A residuals clause lets the recipient use information "retained in unaided memory" for any purpose, including to compete. Buchanan Ingersoll & Rooney advises startups to ask to delete it, and to limit disclosure if the larger company refuses. Watch for ownership language that claims new technology inside an NDA signed before anyone knows the scope. Buchanan also says a disclaimer of consequential damages should not cover breaches of confidentiality.

Keep trade secrets secret. US law protects a trade secret only if the owner took "reasonable measures to keep such information secret" (18 U.S.C. § 1839). A log of who saw what, and when, is part of that record.

The VEN session view: a partner that could compete with you does not need every technical detail at the first meeting. Explain the customer value and save the deeper material for a later stage.

Keep a sale open

TermWhat the partner asksWhat to counter with
Right of first refusal on a saleMatching rights on any acquisition offerDelete it, or offer a short notice right with no matching
ExclusivityNo work with the partner's competitorsNamed competitors, one field, a fixed term, tied to minimum purchases
Most-favored nationYour best price and termsSame product, comparable volume, similar customers, a set term
Assignment and change of controlConsent before the contract transfers or the company is soldAssignment allowed to an acquirer of the business without consent
"Affiliate" definitionsLicense to the IP of you and your affiliatesYour IP as of signing, with no reach into an acquirer's patents
Perpetual termsNo end date, or renewals only they can stopA term, a termination right, and a price review

Varnum notes a right of first refusal on a sale can discourage third-party buyers. Brad Feld wrote in 2006 that a ROFR on an acquisition "materially handicaps the company." Mayer Brown flags the other five rows: each can surface in buyer diligence and cut the price or stop the deal.

There is no reliable public benchmark yet for how often partnership terms block or reprice startup acquisitions.

The VEN session framing, from startup and M&A attorneys: ask how each proposed right would affect the next customer, the next investor, and a buyer, before the company relies on a sale the agreement could complicate.

Settle the partnership in order

Strategic partnership

  1. Name the relationship. Customer, design partner, licensee, investor, or joint venture.
  2. Write each side's contribution. What each party gives, pays, receives, and decides.
  3. Inventory your IP. Owned, licensed, and the assignment records behind each.
  4. Sign a mutual NDA without residuals. Keep ownership terms out of it.
  5. Plan disclosure by stage. Name the people who see each file and log it.
  6. Allocate new work. One owner per piece, with a license to the other side.
  7. Write improvements and survival. Who owns improvements, and which licenses outlast the deal.
  8. Scope exclusivity. Named competitors, one field, a fixed term, and a performance condition.
  9. Check exit terms. No ROFR on a sale, assignment to an acquirer allowed, narrow affiliate language.
  10. Review with counsel and sign. Tell your board what the agreement gives away.

Mistakes that cost the next deal

Agreeing to joint ownership to end an argument. Your co-owner can license the patent to your competitor without paying you.

Letting the NDA decide ownership. Ownership of new work belongs in the development agreement, once you know the scope.

Signing a residuals clause with a likely competitor. Anything their engineers remember becomes theirs to use.

Granting exclusivity with no field, term, or minimum. You lose the partner's competitors as customers, and so does any buyer.

A right of first refusal on a sale. Bidders hesitate to spend on diligence when one party can match.

Counting on the partnership for sales. In BCG's 2019 survey, 42% of startups said their sales-opportunity expectations were at least somewhat fulfilled.

Not legal advice. Have counsel review the NDA, the development agreement, and any commercial rights in a financing before you sign.

Sources

Founders who have signed development deals with larger companies will pressure-test your ownership split, disclosure plan, and exit terms in a VEN session.

Go deeper: VEN playbook on strategic partnerships and IP