Go-to-market
Where AI sits in the sales motion, and the human SDR numbers to score it against.
AEO vs SEO for B2B SaaS startups
Split effort between classic SEO and answer engines. Google still calls it SEO. Prioritize bottom-funnel pages; make category answers citation-ready.
AI SDR vs a human SDR
An AI SDR does not learn who buys, and it does not close. Put it on research and drafts. Score it on quota, ramp, and pipeline, not meetings.
Why coding agents don't 10x the company: Amdahl's law on the delivery loop
Speeding coding alone does not 10x delivery. Score design, code, review, test, deploy, and operate. Invest where the queue sits.
Data moat for AI startups: what compounds vs what decays
A data moat is a closed loop of scarce, outcome-linked data that measurably improves the product. Volume alone is usually a scale effect that erodes.
DIY founder PR: own the narrative before you hire an agency
Build the founder narrative first. Pitch as the CEO. Hire a retainer only when you have real news cadence and a list of reporters who already reply.
How to market an AI product without leading with AI
AI is the mechanism, not the offer. Lead with the job, the economic outcome, and proof. Score the homepage the way a buyer does.
Seat vs usage vs outcome pricing for AI SaaS
Pick the charge metric before you scale. Seats fit copilots. Usage fits tokens. Outcomes fit agents that close the loop. Hybrid is the early bridge.